The #1 Mistake Most Investors Make With Their Marketing

Most people don't know this until later in their investment career. Still, there is a specific formula for identifying the best marketing strategy for you and your business. Still, it's not what you might think. More on that later.

When I first started wholesaling residential real estate, I would spend hours researching the many different options to reach out to sellers. Having an "A type" personality, I would want to take massive action and act on it all. The catch-22 was that I couldn't do it all. I didn't have the time or budget.  

So what did I do? First, I focused on low to no-cost marketing strategies until I secured my first deal. Then I reinvested the money I made into the next marketing channel. Why did I do this? A great marketing mentor and friend once told me:

"If you can't make money with free (or low-cost) marketing, then you won't make money with paid marketing...it's that simple."

So that's what I did. I took my mentor's advice and started with Craigslist. I didn't add another strategy or focus on anything else until I mastered the first strategy. Read that again. This simple key is why most wholesalers and investors never create a business that can truly scale. They focus on too much too quickly, and they exhaust themselves, their time, and budget, then burn out. Instead, I recommend a different approach. Focus on one thing until successful, add the next thing, wash, rinse, and repeat.

The Weird and Almost Backwards Way of Selecting The Right Marketing Channel For Your Business

So why did I select Craigslist first? I used to have an online business and the way I used to market that opportunity was through classified ad websites.

So, in other words, I looked at my strengths and asked myself, "What am I already good at?" and "What are my strengths?", then I chose a channel and got busy.

Little did I know that my one decision to approach marketing in this way would lay the foundation to create a game-changing marketing software for investors, FlipTEAM™.

So here's the backward strategy of choosing a marketing channel. Don't just look at what others are doing and what's working for them. Ask yourself, "What am I really good at?" and "What are my strengths?" then build off of that.

I probably left hundreds of thousands of dollars on the table because I didn't ask myself these questions every time, with every single strategy that I would add.

For example, my very first job was working in a call center. I was naturally good at talking with people over the phone. Every single sales job I have ever had resulted in cold calling and closing deals over the phone. Here's the kicker, I struggled with direct mail for many years before I decided to stop mailing and start calling! Now, cold calling is the #1 channel for our business and delivers the highest ROI to this date.

However, I know many businesses that have tried calling and failed, just like other marketing strategies. So why did I succeed where others have failed? It's simple. I matched the marketing strategy to my natural abilities and what I already knew. If more investors implemented this one piece of advice, I am confident they would spend less time struggling and more time winning!

So...What Is The BEST Marketing Channel For Real Estate Investors In 2021 (And Beyond)?

Everyone is always looking for the "silver bullet"; they're always looking for that one single strategy they can implement and change the game. The truth is, it doesn't exist, but what I am about to share with you will be the closest thing to it, and I stand by that statement 100%.

Here's the secret, the best marketing channel for real estate investors in 2021 and beyond is the strategy that works for you! Suppose people started focusing on building on their natural skills and abilities instead of throwing bologna against the wall and seeing what sticks. In that case, they would have more success.

I recommend discovering this skill set by asking the two questions mentioned earlier in this post and by taking, what I like to call, a Skillset Inventory Assessment.

How To Assess Your "Skillset Inventory"

A Skillset Inventory is simply a list of all of the natural skills and abilities you have. The way to uncover it is to take out a piece of paper and write down all of the skills you have, then ask yourself what marketing strategies could match your unique skill sets. For example, I am a natural people person - I like talking to people. So, the natural skillset (combined with my previous work experience) lined up perfectly with calling over the phone.

Once you select a strategy, focus on mastering it. Commit to being the BEST at that strategy and only focus on that one until you have 2-3 deals from it, then add another and repeat.

Well, that's all I have for you today. I hope that you apply these principles and start to experience the success you truly deserve. I wish you the best, and I look forward to connecting with you at some point.

If you haven't already, find me on Facebook. My profile is clogan777, and I'd love to learn more about your real estate journey. Talk soon.

- Chris

P.S. By the way, if you'd like to discover how to get access to the BEST deals in your market and sidestep the competition you should check out the FREE training I am doing this week. You can access it here: FlipTEAM™. Take care.

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